Tag cloud in internet streaming
Tihanyi Péter Dr.
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E-Group
Garami Gábor
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E-Group
Szabó Áron
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E-Group
The Hungarian internet-based marketing is growing continuously and dynamically: according to different statistics (e.g. Hungarian Advertising Association, MagnaGlobal Forecast, etc.) the at the moment third area can have the second place in some years.
The tag cloud can provide some addition to the streaming contents (sound, motion picture, etc.) in the form of META information alongside time dimension in a way that a new dimension can be opened for the content consumers. By learning the additional information, services and transactions can be performed that increase the value of other services connected tightly to the content like „lookup”/data inquiry, establishing data search function, making payments, active feedback, etc., that help the true use of mobile trade. In data streams so called „tagging”, content labelling and encoding (codec) technologies are developed that are created as a new meta band beside video, sound and teletext bands, either as an independent data stream or tunnelled in as part of the existing traditional stream. Based on the meta information, initiation of m-trade transactions and the complete execution thereof is possible with use of interactive devices and the Internet through the integrated payment solution.
Our presentment exposes the essence of our solution: the implementation of a codec (with tagging and labeling information), that recognizes user interest by analizing clicks and touches, and navigates that outside in order to initiate a marketing transaction. This marketing microtransaction is registered and stored in the background system. The content provider can prepare the marketing or META data, and these can be synchronized and coded into the stream. The offline contents such as at video sharings or at movie lenders, the stored content itself can be the stream extended with META data (YouTube, DVD). At the user side marketing information are decoded and evaluated always in real-time.